Subject: My story (and why SocialProof exists)

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I want to be straight with you.

 

You’re here because something about what I said resonated.

 

So I want to give you the full picture, who I am, what I’ve built, and why this mission matters more than anything to me!

 

I didn’t start in business to make money.

 

I fell into it, by accident, because I was obsessed with progress. I started in fitness. Documented my journey online.

 

Back in 2015, when posting my own transformation journey and client wins wasn’t a “strategy”… it was just something I loved.

 

It took YEARS to make any real money. But I stuck with it.

 

Coaching. Content. eBooks. Courses. Events. Webinars. You name it, I’ve tried it.

 

Eventually, YEARS later, it clicked.

 

I built PB Academy, our online coaching business, to over 250+ active clients, with a full team of coaches and a serious sales system.

 

We became the most expensive 1:1 service in our area… And we dominated.

 

Not because we shouted the loudest, But because we had the results to back it up. 

 

Then COV*D hit. While the world shut down, I partnered with my dad and took on a ridiculous challenge…

 

We took over a run-down, spit-and-sawdust gym, and rebuilt it from scratch. That gym became PB Gym, and in the middle of a pandemic, we grew it to 500 members.

 

It was never about just “growing a business.”

 

It was about building something real, that impacted peoples lives for the better! But here’s where things get honest. I’ve lost £100,000s of thousands. Bad hires. Terrible investments. 

 

And buying into services that promised the world, and delivered nothing That pain lit a FIRE in me.

 

Because I realised: The best people often struggle to grow… While scammers dominate, simply because they understand the online game.

 

We’re in a Trust Pandemic. And I’m done watching the wrong people win, screw people over, while the good struggle. That’s why I started building again.

 

I started a new company: SocialProof

 

Our mission is simple: To restore trust in the online world, by helping the GOOD stand out.

 

We built a software tool called SocialProofPage.

 

It helps service-based businesses inject trust directly into their customer journey…

Ultimately, converting viewers into customers that trust you through authentic social proof.

 

It’s not a funnel or fancy website. It’s not a course. It’s definitely not mentorship.

 

It’s a tool. 

 

Built for people like you, who’ve got real results, and just want more people to see them.

 

This email is my way of saying: If you’re ambitious, self-taught, results-driven, and trying to build something that actually helps people… Then you’re in the right place.

 

I’m not here to attempt to teach, preach or pretend to be a guru. I’m just sharing the painful, expensive lessons I wish I had access to. So you can skip the hard part, build something real, and fight the good fight.

 

Thank you for reading.

I hope this helps.

Llew Gibson